Applications of System Dynamics in Marketing: Editorial
نویسندگان
چکیده
This special issue of the JBR illustrates a range of applications of modeling and simulation from the system dynamics perspective to problems in marketing and related areas. The papers pertain to the diffusion of new products and technologies, advertising effectiveness, management decision-making, forecasting, project dynamics, and innovation and leadership. Papers presented in this special issue were selected from submissions to attend a two-day workshop on applications of system dynamics in marketing, held at the Johnson School of Management, Cornell University, Ithaca, New York, in June 2007. © 2008 Published by Elsevier Inc.
منابع مشابه
Marketing Strategy Evaluation by Integrating Dynamic Systems Modeling and Network Data Envelopment Analysis
Nowadays, the service industries play an essential role in the economic development of countries, and among the various fields of insurance, life insurance is of particular importance because it covers its cover directly to humans. Increased competition in the insurance industry has led managers to seek marketing strategies that, in addition to increasing insurance sales, reduce costs and gain ...
متن کاملSupply Chain Challenges in Pharmaceutical Manufacturing Companies: Using Qualitative System Dynamics Methodology
In today’s competitive market environment, pharmaceutical companies have learned that improving supply chain performance is critical to maintain competitive advantages. Forecasting, planning, procurement, financing, stock levels, and marketing strategies are some of the areas in which managers have to decide about them and balance their enter-related effects simultaneously, to achieve organizat...
متن کاملSupply Chain Challenges in Pharmaceutical Manufacturing Companies: Using Qualitative System Dynamics Methodology
In today’s competitive market environment, pharmaceutical companies have learned that improving supply chain performance is critical to maintain competitive advantages. Forecasting, planning, procurement, financing, stock levels, and marketing strategies are some of the areas in which managers have to decide about them and balance their enter-related effects simultaneously, to achieve organizat...
متن کاملThe Extent of Utilization of E-Marketing Application by Small and Medium Enterprises in South Eastern States of Nigeria
The need for small and medium scale enterprises to utilize information and communication technology (ICT) applications to boost their business necessitated this study which bordered on assessing the extent of utilization of e-marketing applications by small and medium enterprises in South Eastern States of Nigeria. Two research questions guided the study. Two null hypotheses were tested at 0.05...
متن کاملDynamic system of strategic games
Maybe an event can't be modeled completely through one game but there is more chance with several games. With emphasis on players' rationality, we present new properties of strategic games, which result in production of other games. Here, a new attitude to modeling will be presented in game theory as dynamic system of strategic games and its some applications such as analysis of the clash betwe...
متن کامل